SUBERIDE – Private Chauffeur Service

Private chauffeur service for everyday life.

Greater Toronto weather13°C · Rain

Four promises. Every ride.

Equal Respect

Equal Respect & Dignity

Every passenger is our guest of honor.

Every person who steps into our vehicle receives the exact same courtesy, care, and quiet comfort. Whether you are an international executive, heading to a casual family brunch, or catching an early flight, we never categorize or judge our passengers.

What is discussed in the back seat stays in the back seat—always. And if you’ve had a long, stressful day, you never have to perform. If you need quiet, the cabin stays silent; if you want a friendly conversation, we are glad to connect.

Spotless & Safe

Clean Cabin, Defensive Driving

Hand-washed daily and driven with care.

Your peace of mind starts the moment you open the door. Our Ford Explorer ST-Line is hand-washed, vacuumed, and sanitized before every single shift. You will never step into a car that smells like someone else’s fast food or clutter.

On the road, safety is a responsibility, not a race. With over 15,000 completed journeys on Ontario highways, your chauffeur drives defensively, smoothly, and calmly—zero tailgating, sudden braking, or rushing.

Total Transparency

Fixed Rates, Zero Surge

What you see is what you pay.

You see your exact price before you confirm your booking. There is no surge pricing when it snows, no multiplier during rush hour on the 401, and no hidden administrative add-ons at the end of your trip.

If your flight is delayed or traffic slows down, your price never jumps. And what you see on our website is the exact car that arrives at your driveway—no surprises, no downgrades.

Service Beyond the Curb

Hospitality Beyond Point A to B

Care that doesn’t end when the vehicle stops.

A private chauffeur does far more than just turn a steering wheel. We arrive early, greet you warmly, hold umbrellas in wet weather, and carry your luggage with care.

At your destination, we open your door and make sure you are safely inside your terminal lobby, hotel entrance, or home before we pull away. Real hospitality sees your journey through to the very end.

Tap a promise to learn more.

Where Would You Like To Go?

Four distinct ways to travel.

Travel with a dedicated private chauffeur across Toronto and Southern Ontario. Select a journey below to see how we care for your trip.

Your Vehicle & Driver

A familiar face. A comfortable space.

Simple & Effortless

You make the plans. We handle the road.

Dinner with friends, a flight to catch, or a day away. Enjoy the moments that matter while your chauffeur takes care of the driving.

  1. Share your itinerary

    Choose your date, destinations, and how many guests are traveling.

  2. See your exact price

    An upfront, guaranteed price with zero surge pricing or surprise fees.

  3. Step into comfort

    Settle into private captain's chairs and let your chauffeur handle the road.

hello.
Founder & Lead Chauffeur

YOUR DIGITAL CONCIERGE

Hello, I’m SU.

Your Digital Concierge · Personal care for your next journey.

Browse common questions
How is my price worked out?

One-Way & Airport Journeys: $1.45 per kilometer + $0.45 per minute ($45.00 CAD minimum fare). Airport journeys use the same transparent distance-and-time formula.

See Prices
How many people and bags can travel?

1–3 adults (up to 4 large suitcases) · Groups up to 5 with light luggage.

See Our Vehicle
What if my flight is delayed?

If your commercial flight into Toronto Pearson (YYZ) or Billy Bishop (YTZ) is delayed, diverted, or rescheduled by the airline, you will never be charged a cancellation fee or waiting penalty. We monitor your flight number and adjust your chauffeur’s arrival time to match your actual landing.

Airport Rides
Can I cancel my ride?

Eligible rides can be cancelled free through your account at least two hours before pickup. A short-notice cancellation or no-show has a $45 CAD base fee plus 13% Ontario HST. See the full policy for conditions and refunds. SU cannot cancel a ride for you.

Cancellation Policy
Can you help with accessibility needs?

Service animals and safely stored foldable mobility equipment are welcome at no extra charge. Ask for a quiet cabin, a comfortable temperature or the roof shade closed. Contact Your Driver before booking to confirm the vehicle meets your needs.

Accessibility
How do I arrange a ride?

SUBERIDE is a private, pre-arranged chauffeur service operated by GKR&B Wholesale & Retail Inc. O/A SUBERIDE across the Greater Toronto Area and Southern Ontario. In full compliance with Ontario municipal transportation bylaws, all journeys must be booked in advance. We do not accept street hails, impromptu curb pickups, or unreserved rides. Reservations that pass our real-time schedule, advance-notice, and route checks are confirmed upon checkout (or upon payment completion for online card checkouts). Your chauffeur reviews every itinerary and will contact you promptly if severe weather, road closures, or custom route requirements require a schedule adjustment or full refund.

Book a ride
Can I book by the hour?

By the Hour (Day Trips & Executive Charters): $85.00 CAD per hour (3-hour minimum = $255.00 CAD). Includes 40 kilometers for every booked hour.

Day Trips
Can I arrange a return journey?

Choose Round trip under Transfer type on the booking page, then add your return date and time. For a longer outing, you can choose a by-the-hour booking. Review the estimate for your journey before continuing.

Contact Your Driver
Can I request a quiet ride?

Yes. Tell Your Driver if you prefer less conversation, a different temperature or the roof shade closed. The same care and respect applies to every journey.

Contact Your Driver
Where are my rides and account details?

Open Account to sign in and find your rides, profile and available receipts. SU cannot see your account or change a trip. Contact Your Driver if you need help with a personal booking.

Open Account
How do I contact Your Driver?

For questions or help with a ride, call +1 (416) 660-3819 or email info@suberide.com. New reservations are made online, not by phone. Your driver replies when it is safe.

Open Contact
Do you offer everyday rides?

Yes. Everyday Rides covers shopping, family visits, dinners and special occasions. Choose your date and journey on the booking page.

Everyday Rides
Can I arrange a ride for work?

Work Rides covers meetings, appointments and working days. Add your timing and destinations when you book online.

Work Rides
Can I plan a day out?

Day Trips is for sightseeing, wine country and days away. Niagara is one possibility. Share the places and timing you have in mind. By-the-hour bookings have a three-hour minimum.

Day Trips
What is SUBERIDE?

SUBERIDE is a private chauffeur service for everyday life across the Greater Toronto Area (GTA). One dedicated chauffeur and one carefully kept SUV, with the same care and respect for everyone.

About SUBERIDE
Who will be driving?

Your journey is led by our Founder & Lead Chauffeur, with over 15,000 completed passenger trips and 5 years of commercial driving experience across the GTA. Read the full story on Meet Your Chauffeur.

Meet Your Driver
What are the four promises?

Equal Respect, Spotless & Safe, Total Transparency, Service Beyond the Curb.

Our promises
How is my privacy respected?

Your cabin privacy is deeply respected. Conversations, business calls, phone reviews, and travel destinations remain confidential; we do not repeat, record, or disclose what is discussed in the cabin, except where disclosure is strictly required by law. Our service is built on four core pillars: Equal Respect, Spotless & Safe, Total Transparency, and Service Beyond the Curb.

Privacy Policy

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Greater Toronto Area (GTA)